Strong alliance enhances added value of the industrial chain - Technical analysis of the first phase fruit processing production line in Xiuwen Kiwi Industrial Park assisted by Shanghai Beyond Machine
2026-05-22
In 2017, it was a crucial year for China's deep processing of agricultural products to transition from primary circulation to high value-added processing. Guizhou Xiuwen kiwifruit, known as the "king of fruits" and "king of vitamin C", has ushered in an important moment of industrial upgrading. Xiuwen County is located in the hinterland of central Guizhou, and the main variety "Guichang" is carefully selected from local wild kiwifruit. The flesh is emerald green, sweet and sour, and has a unique flavor. The flesh is rich in vitamin C (103 to 139 milligrams per 100 grams) and selenium elements. However, bottlenecks in industrial development such as short freshness period of fresh fruits and uneven commodity fruit rates are becoming increasingly apparent. In response to this dilemma, the Xiuwen County Kiwi Science and Technology Park project has officially launched, with a planned area of 300 acres, including functional areas such as ingredient selection line workshops and controlled atmosphere warehouses. The controlled atmosphere warehouse will store 6240 tons of high-quality kiwifruit and introduce the AWETA intelligent photoelectric sorting and packaging line imported from the Netherlands.
Faced with the scale pressure of producing 60000 tons of fresh fruits annually, extending the industrial chain and strengthening deep processing have become inevitable choices to get rid of the dilemma of "increasing production without increasing income". Xiuwen County Agricultural Investment and Development Co., Ltd. has invested in the construction of a beverage production line with an annual output of 30000 tons of kiwifruit juice and a fruit wine (vinegar) production line, which is expected to create an annual sales revenue of 550 million yuan. The enterprise undertaking the entire line project of this strategic level deep processing project is Shanghai Beyond Machinery Co., Ltd., which enjoys a high reputation in the field of small fruit seed deep processing equipment.
2、 Technological breakthrough: Beyond Machinery customizes a deep processing line solution for Xiuwen kiwifruit
Shanghai Beyond Machinery Co., Ltd. was founded in 2005. After more than ten years of rooting and accumulation, it has grown into a leader in the field of small fruit deep processing equipment in China. Beyond adheres to the corporate creed of "Heaven rewards diligence, authentic rewards kindness, humane rewards sincerity, and professional rewards excellence". It integrates scientific research and development, process design, engineering general contracting, equipment manufacturing, installation and commissioning, and training. It specializes in turnkey projects for complete sets of fruit and vegetable deep processing production lines, especially in the field of processing small fruit varieties such as jujube, hawthorn, seabuckthorn, kiwi, apricot, plum, prickly pear, etc., with profound technical accumulation and rich project practical experience.
#（1） Independently designed full process production line to solve the three major problems of deep processing of small fruit seeds
As a small fruit variety, kiwifruit faces three core pain points in the deep processing process: the first is the yield issue. Taking prickly pear as an example, the traditional processing yield is only 55% to 60%. Through continuous technological research and development, Beyond has been able to increase the yield to around 70%. This 10 percentage point increase means a significant expansion of profit margins for agricultural product processing enterprises. The second issue is the utilization of by-products. The derivatization treatment of residual materials such as fruit pomace and skin was once a difficult problem in the processing of small fruit seeds, and this optimization has included it in the comprehensive consideration system for solving the entire case. The third issue is that kiwifruit, a type of berry fruit, is extremely sensitive to the structure of the flesh cell wall in terms of juice yield. The core technical challenge faced by this project is the low juice yield and difficulty in separating flesh fibers.
In the first phase of the Xiuwen Kiwi Industry Park project, the entire deep processing production line built by Beyond Machinery covers the entire process of raw material processing, cleaning and picking, crushing and pulping, enzymatic refining, clarification and filtration, concentration and sterilization, and blending and filling. From the perspective of the overall layout, a functional structure that is flexible and compatible with both fruit juice and fruit wine forms has been designed, which can meet the production capacity demand of 30000 tons of kiwi fruit juice per year and reserve sufficient production conditions for the subsequent fruit wine (vinegar) fermentation line.
#（2） Double channel pulping and scraper refining technology, maximizing the preservation of kiwifruit nutrition and flavor
Beyond has equipped the Xiuwen kiwi fruit deep processing production line with its independently developed and widely recognized dual channel pulping machine and scraper refining machine in the industry. The traditional fruit and vegetable pulping process often requires heating pretreatment to improve juice yield, but the heating process can seriously damage valuable thermosensitive nutrients such as vitamin C, vitamin E, and folate in kiwifruit. The Beyond dual channel pulping machine has achieved significant technological breakthroughs in this regard - there is no need to preheat kiwifruit before pulping, but a two-stage pulping process is adopted, which not only significantly improves the fineness of the pulp, but also further efficiently separates the fruit residue. This device is particularly suitable for the needs of de nucleating and pulping separation of berry fruits (kiwi, strawberry, etc.).
The refining process also uses our own scraper refining machine, which is used to automatically separate the fruit pulp that has been preliminarily crushed for a second time, meeting the demand for higher quality refining. The significant feature of this equipment is its advanced processing technology and design without any hygiene dead corners. Even when the machine is running at high speed, it can perform high-pressure cleaning and maintenance, which not only ensures the safety and hygiene standards of the production line, but also greatly reduces the difficulty of equipment maintenance and downtime for production enterprises. Through this innovative process, the vitamin C and various natural aromatic compounds of Xiuwen kiwifruit are maximally preserved, and the resulting juice products retain the unique sour and sweet taste and natural fruit aroma of the "Guichang" variety.
#（3） Flexible whole line design to achieve collaborative production capacity of juice and fruit wine
Another major technological highlight of the first phase deep processing production line in Xiuwen Kiwi Industrial Park is its highly flexible design. Due to the strong seasonality of the kiwifruit industry - the fresh fruit harvest period is concentrated in September to October each year, and a large number of high-quality small fruits outside the fresh food standard urgently need to be consumed, thus placing extremely high demands on the flexibility and comprehensive utilization rate of the production line. Beyond fully considered this in the overall design plan of the production line. Through modular equipment configuration and flexible switching of production process routes, the same production hardware platform can meet the production needs of two different forms of products, kiwifruit juice and kiwifruit wine (vinegar). The entire production line system is also equipped with a series of high-performance components such as cleaning and picking modules, fully automatic enzymatic hydrolysis reaction systems, high-speed centrifugal separation systems, efficient evaporation and concentration systems, and automated CIP cleaning systems, which meet the requirements of advanced, efficient, and intelligent integrated design.
It is worth mentioning that Xiuwen Kiwi Science and Technology Park has also reached a world-class level in terms of freshness preservation. The park has introduced controlled atmosphere preservation technology, which can accurately adjust the temperature, humidity, carbon dioxide, oxygen, and ethylene concentrations in the warehouse according to product needs, delay the metabolic process of kiwifruit, and enable the fruit to be effectively preserved for more than 8 months. This forms an efficient connection with our high-quality deep processing production line - the high level of fresh fruit preservation time provides ample production window for the deep processing production line, greatly improving the overall efficiency of the entire industry chain.
3、 Strong Alliance: Collaborative Resonance between the Rise of Xiuwen Kiwi Industry and Intelligent Equipment Manufacturing
The cooperation between Beyond Machinery and Xiuwen Kiwi is not simply a supply and demand relationship, but a profound industrial resonance. The Xiuwen County Government fully established Xiuwen County Agricultural Investment and Development Co., Ltd. as early as 2015, with a registered capital of 350 million yuan, to systematically promote the branding and industrialization process of the kiwifruit industry with a full industry chain thinking. As of 2017, the planting scale of kiwifruit in the county has reached 167000 mu, covering more than 6117 households in 113 administrative villages in 10 townships, and the industrialization foundation is becoming increasingly solid.
On the brand side, Xiuwen launched its flagship kiwi fruit brand "7 Not Enough" in 2017, positioning the product as a mid to high end fruit brand, with a "seven parts sweet and three parts sour" diamond taste, juicy jadeite flesh, and rich vitamin C, folate, tannin pectin, and various trace elements as selling points. In 2017 alone, "7 is not enough" achieved a sales revenue of 27.5 million yuan, doubling year-on-year, and successfully landed in core consumer markets such as North China and Chongqing. It even sparked a buying frenzy in the Xinfadi market in Beijing, challenging international kiwi fruit brands such as New Zealand's Jiapei.
At the same time, the shortcomings in the processing end of the entire industry urgently need to be filled, which is the stage for Shanghai Beyond Machinery to play its core value. As a high-tech enterprise in Shanghai with an annual output value of hundreds of millions of yuan in 2017, more than 300 employees, and 58 invention patents, Beyond has accumulated extensive and profound industry experience in the field of fluid food and fruit and vegetable deep processing equipment. It has provided full line solutions for leading domestic fruit and vegetable beverage enterprises such as Huiyuan Group and Nongfu Spring.
By combining world-class equipment manufacturing capabilities with the processing needs of China's unique small fruit varieties, Beyond has helped Xiuwen kiwifruit achieve a strategic transformation from "selling fresh fruits" to "selling fruit juice" and "selling fruit wine" in the deep processing stage. This not only promotes the annual comprehensive output value of Xiuwen kiwifruit industry to 1.7 billion yuan from a commercial perspective, but also plays an important demonstration role in poverty alleviation and income increase for the vast number of fruit farmers in Guizhou. In 2017, a total of 1363 low-income households in Xiuwen County relied on the kiwifruit industry to achieve an overall per capita disposable income of over 4800 yuan.
4、 Comprehensive Service Advantage: The Whole Chain Value from Equipment Research and Development to Market Expansion
Unlike most manufacturers on the market who only provide single machines or limited sets of equipment, Beyond Machinery provides a complete set of deeply integrated turnkey engineering services to Xiuwen Kiwi Industrial Park. Its service depth and breadth have already exceeded the industry standards of traditional equipment suppliers.
At the initial stage of project implementation, our professional technical team was deeply involved in the overall process design of the industrial park. Based on the harvesting characteristics and product structure planning scheme of Xiuwen kiwifruit, we meticulously coordinated the functional zoning, equipment layout, material flow design, and even energy consumption accounting of the entire factory in the workshop. During the equipment delivery and installation debugging phase, Beyond undertook all the engineering installation and debugging work from the core refining unit, enzymatic hydrolysis system, evaporation and concentration system to the utility pipeline engineering and workshop CIP cleaning system. At the same time, it provided systematic training to the operation and management personnel of the industrial park to ensure the smooth production and safe and stable operation of the production line.
What's even more rare is that Beyond has its own strain excipient company, which can assist customers in developing new products; At the same time, there is also a brand planning company with strategic cooperation, providing clients with guidance and marketing support on the market side - from front-end process research and development to back-end brand promotion, Beyond has the ability to empower the entire process. This "full industry chain" service system played a key role in the Xiuwen kiwifruit project: not only did it solve the equipment manufacturing problem of a production line with an annual output of 30000 tons of kiwifruit juice, but it also assisted the industrial park in opening up a complete value chain path from efficient processing and transformation of high-quality "expensive and long" kiwifruit variety resources to the promotion of finished products to the market.
Conclusion
In 2017, the smooth operation of the first phase deep processing production line in Xiuwen Kiwi Industrial Park marked a new stage of industrialization, branding, and high-value development for this national geographical indication agricultural product. As the core equipment supplier of the project, Shanghai Beyond Machinery has provided excellent product quality and rich added value to kiwi fruit deep processing products such as "7 Insufficient" with innovative processing technologies such as double channel pulping and scraper refining, as well as a flexible whole line design covering the entire process of cleaning and picking, enzymatic separation, concentration and sterilization. The technical hard power accumulated by Beyond in the field of deep processing of small fruit seeds for nearly 20 years, combined with the market soft power of the rise of Xiuwen kiwifruit brand, has formed a two-way support. It has not only established a replicable successful model for the coordinated development of equipment for deep processing of small fruit seeds and regional brands of agricultural products in China, but also injected strong momentum into the technological independence and industrial upgrading of China's fruit and vegetable deep processing industry.
Faced with the scale pressure of producing 60000 tons of fresh fruits annually, extending the industrial chain and strengthening deep processing have become inevitable choices to get rid of the dilemma of "increasing production without increasing income". Xiuwen County Agricultural Investment and Development Co., Ltd. has invested in the construction of a beverage production line with an annual output of 30000 tons of kiwifruit juice and a fruit wine (vinegar) production line, which is expected to create an annual sales revenue of 550 million yuan. The enterprise undertaking the entire line project of this strategic level deep processing project is Shanghai Beyond Machinery Co., Ltd., which enjoys a high reputation in the field of small fruit seed deep processing equipment.
2、 Technological breakthrough: Beyond Machinery customizes a deep processing line solution for Xiuwen kiwifruit
Shanghai Beyond Machinery Co., Ltd. was founded in 2005. After more than ten years of rooting and accumulation, it has grown into a leader in the field of small fruit deep processing equipment in China. Beyond adheres to the corporate creed of "Heaven rewards diligence, authentic rewards kindness, humane rewards sincerity, and professional rewards excellence". It integrates scientific research and development, process design, engineering general contracting, equipment manufacturing, installation and commissioning, and training. It specializes in turnkey projects for complete sets of fruit and vegetable deep processing production lines, especially in the field of processing small fruit varieties such as jujube, hawthorn, seabuckthorn, kiwi, apricot, plum, prickly pear, etc., with profound technical accumulation and rich project practical experience.
#（1） Independently designed full process production line to solve the three major problems of deep processing of small fruit seeds
As a small fruit variety, kiwifruit faces three core pain points in the deep processing process: the first is the yield issue. Taking prickly pear as an example, the traditional processing yield is only 55% to 60%. Through continuous technological research and development, Beyond has been able to increase the yield to around 70%. This 10 percentage point increase means a significant expansion of profit margins for agricultural product processing enterprises. The second issue is the utilization of by-products. The derivatization treatment of residual materials such as fruit pomace and skin was once a difficult problem in the processing of small fruit seeds, and this optimization has included it in the comprehensive consideration system for solving the entire case. The third issue is that kiwifruit, a type of berry fruit, is extremely sensitive to the structure of the flesh cell wall in terms of juice yield. The core technical challenge faced by this project is the low juice yield and difficulty in separating flesh fibers.
In the first phase of the Xiuwen Kiwi Industry Park project, the entire deep processing production line built by Beyond Machinery covers the entire process of raw material processing, cleaning and picking, crushing and pulping, enzymatic refining, clarification and filtration, concentration and sterilization, and blending and filling. From the perspective of the overall layout, a functional structure that is flexible and compatible with both fruit juice and fruit wine forms has been designed, which can meet the production capacity demand of 30000 tons of kiwi fruit juice per year and reserve sufficient production conditions for the subsequent fruit wine (vinegar) fermentation line.
#（2） Double channel pulping and scraper refining technology, maximizing the preservation of kiwifruit nutrition and flavor
Beyond has equipped the Xiuwen kiwi fruit deep processing production line with its independently developed and widely recognized dual channel pulping machine and scraper refining machine in the industry. The traditional fruit and vegetable pulping process often requires heating pretreatment to improve juice yield, but the heating process can seriously damage valuable thermosensitive nutrients such as vitamin C, vitamin E, and folate in kiwifruit. The Beyond dual channel pulping machine has achieved significant technological breakthroughs in this regard - there is no need to preheat kiwifruit before pulping, but a two-stage pulping process is adopted, which not only significantly improves the fineness of the pulp, but also further efficiently separates the fruit residue. This device is particularly suitable for the needs of de nucleating and pulping separation of berry fruits (kiwi, strawberry, etc.).
The refining process also uses our own scraper refining machine, which is used to automatically separate the fruit pulp that has been preliminarily crushed for a second time, meeting the demand for higher quality refining. The significant feature of this equipment is its advanced processing technology and design without any hygiene dead corners. Even when the machine is running at high speed, it can perform high-pressure cleaning and maintenance, which not only ensures the safety and hygiene standards of the production line, but also greatly reduces the difficulty of equipment maintenance and downtime for production enterprises. Through this innovative process, the vitamin C and various natural aromatic compounds of Xiuwen kiwifruit are maximally preserved, and the resulting juice products retain the unique sour and sweet taste and natural fruit aroma of the "Guichang" variety.
#（3） Flexible whole line design to achieve collaborative production capacity of juice and fruit wine
Another major technological highlight of the first phase deep processing production line in Xiuwen Kiwi Industrial Park is its highly flexible design. Due to the strong seasonality of the kiwifruit industry - the fresh fruit harvest period is concentrated in September to October each year, and a large number of high-quality small fruits outside the fresh food standard urgently need to be consumed, thus placing extremely high demands on the flexibility and comprehensive utilization rate of the production line. Beyond fully considered this in the overall design plan of the production line. Through modular equipment configuration and flexible switching of production process routes, the same production hardware platform can meet the production needs of two different forms of products, kiwifruit juice and kiwifruit wine (vinegar). The entire production line system is also equipped with a series of high-performance components such as cleaning and picking modules, fully automatic enzymatic hydrolysis reaction systems, high-speed centrifugal separation systems, efficient evaporation and concentration systems, and automated CIP cleaning systems, which meet the requirements of advanced, efficient, and intelligent integrated design.
It is worth mentioning that Xiuwen Kiwi Science and Technology Park has also reached a world-class level in terms of freshness preservation. The park has introduced controlled atmosphere preservation technology, which can accurately adjust the temperature, humidity, carbon dioxide, oxygen, and ethylene concentrations in the warehouse according to product needs, delay the metabolic process of kiwifruit, and enable the fruit to be effectively preserved for more than 8 months. This forms an efficient connection with our high-quality deep processing production line - the high level of fresh fruit preservation time provides ample production window for the deep processing production line, greatly improving the overall efficiency of the entire industry chain.
3、 Strong Alliance: Collaborative Resonance between the Rise of Xiuwen Kiwi Industry and Intelligent Equipment Manufacturing
The cooperation between Beyond Machinery and Xiuwen Kiwi is not simply a supply and demand relationship, but a profound industrial resonance. The Xiuwen County Government fully established Xiuwen County Agricultural Investment and Development Co., Ltd. as early as 2015, with a registered capital of 350 million yuan, to systematically promote the branding and industrialization process of the kiwifruit industry with a full industry chain thinking. As of 2017, the planting scale of kiwifruit in the county has reached 167000 mu, covering more than 6117 households in 113 administrative villages in 10 townships, and the industrialization foundation is becoming increasingly solid.
On the brand side, Xiuwen launched its flagship kiwi fruit brand "7 Not Enough" in 2017, positioning the product as a mid to high end fruit brand, with a "seven parts sweet and three parts sour" diamond taste, juicy jadeite flesh, and rich vitamin C, folate, tannin pectin, and various trace elements as selling points. In 2017 alone, "7 is not enough" achieved a sales revenue of 27.5 million yuan, doubling year-on-year, and successfully landed in core consumer markets such as North China and Chongqing. It even sparked a buying frenzy in the Xinfadi market in Beijing, challenging international kiwi fruit brands such as New Zealand's Jiapei.
At the same time, the shortcomings in the processing end of the entire industry urgently need to be filled, which is the stage for Shanghai Beyond Machinery to play its core value. As a high-tech enterprise in Shanghai with an annual output value of hundreds of millions of yuan in 2017, more than 300 employees, and 58 invention patents, Beyond has accumulated extensive and profound industry experience in the field of fluid food and fruit and vegetable deep processing equipment. It has provided full line solutions for leading domestic fruit and vegetable beverage enterprises such as Huiyuan Group and Nongfu Spring.
By combining world-class equipment manufacturing capabilities with the processing needs of China's unique small fruit varieties, Beyond has helped Xiuwen kiwifruit achieve a strategic transformation from "selling fresh fruits" to "selling fruit juice" and "selling fruit wine" in the deep processing stage. This not only promotes the annual comprehensive output value of Xiuwen kiwifruit industry to 1.7 billion yuan from a commercial perspective, but also plays an important demonstration role in poverty alleviation and income increase for the vast number of fruit farmers in Guizhou. In 2017, a total of 1363 low-income households in Xiuwen County relied on the kiwifruit industry to achieve an overall per capita disposable income of over 4800 yuan.
4、 Comprehensive Service Advantage: The Whole Chain Value from Equipment Research and Development to Market Expansion
Unlike most manufacturers on the market who only provide single machines or limited sets of equipment, Beyond Machinery provides a complete set of deeply integrated turnkey engineering services to Xiuwen Kiwi Industrial Park. Its service depth and breadth have already exceeded the industry standards of traditional equipment suppliers.
At the initial stage of project implementation, our professional technical team was deeply involved in the overall process design of the industrial park. Based on the harvesting characteristics and product structure planning scheme of Xiuwen kiwifruit, we meticulously coordinated the functional zoning, equipment layout, material flow design, and even energy consumption accounting of the entire factory in the workshop. During the equipment delivery and installation debugging phase, Beyond undertook all the engineering installation and debugging work from the core refining unit, enzymatic hydrolysis system, evaporation and concentration system to the utility pipeline engineering and workshop CIP cleaning system. At the same time, it provided systematic training to the operation and management personnel of the industrial park to ensure the smooth production and safe and stable operation of the production line.
What's even more rare is that Beyond has its own strain excipient company, which can assist customers in developing new products; At the same time, there is also a brand planning company with strategic cooperation, providing clients with guidance and marketing support on the market side - from front-end process research and development to back-end brand promotion, Beyond has the ability to empower the entire process. This "full industry chain" service system played a key role in the Xiuwen kiwifruit project: not only did it solve the equipment manufacturing problem of a production line with an annual output of 30000 tons of kiwifruit juice, but it also assisted the industrial park in opening up a complete value chain path from efficient processing and transformation of high-quality "expensive and long" kiwifruit variety resources to the promotion of finished products to the market.
Conclusion
In 2017, the smooth operation of the first phase deep processing production line in Xiuwen Kiwi Industrial Park marked a new stage of industrialization, branding, and high-value development for this national geographical indication agricultural product. As the core equipment supplier of the project, Shanghai Beyond Machinery has provided excellent product quality and rich added value to kiwi fruit deep processing products such as "7 Insufficient" with innovative processing technologies such as double channel pulping and scraper refining, as well as a flexible whole line design covering the entire process of cleaning and picking, enzymatic separation, concentration and sterilization. The technical hard power accumulated by Beyond in the field of deep processing of small fruit seeds for nearly 20 years, combined with the market soft power of the rise of Xiuwen kiwifruit brand, has formed a two-way support. It has not only established a replicable successful model for the coordinated development of equipment for deep processing of small fruit seeds and regional brands of agricultural products in China, but also injected strong momentum into the technological independence and industrial upgrading of China's fruit and vegetable deep processing industry.
